Website for Lasered Solutions

From Gift Shop to B2B Powerhouse

When I started Think Graphical, Niels from Lasered Solutions was the first client to put his trust in me. What started with social media support quickly grew into much more—I found myself brainstorming product ideas, giving feedback on branding, and helping refine the overall direction of his business.

But one of the biggest transformations was his website.

About Lasered Solutions

Lasered Solutions specializes in custom engraving, personalized promotional materials. From laser-engraved business gifts to industrial-grade precision work, Niels brings creativity and craftsmanship together to deliver unique, tailor-made solutions for businesses and individuals alike.

While the company initially attracted a mix of B2C and B2B clients, the true potential for growth was in the business market, where companies seek high-quality, custom-made engraving solutions. However, the website didn’t fully reflect this expertise—yet.

The Challenge

Lasered Solutions had a website that felt more like a gift shop, showcasing smaller consumer-focused products. While this worked for individual customers, it didn’t align with the real growth potential of the business. Niels wants to attract more B2B clients, positioning Lasered Solutions as a serious player in custom engraving, technical 3D design, and personalized promotional materials for businesses.

The Solution

The goal was clear: redesign the website to highlight Lasered Solutions’ B2B expertise. Instead of browsing through an online catalog of gifts, visitors now land on a site that immediately positions the company as a trusted B2B partner.

The new website:

• Focuses on business solutions rather than consumer products
• Showcases technical engraving and custom work tailored for companies
• Presents a more professional and industry-focused image
• Streamlines the user experience to guide businesses towards making inquiries

This wasn’t just about a new design—it was about realigning the brand with its goals.

The Result

The transformation has been a big step forward in attracting the right clients. Now, Lasered Solutions clearly communicates its value to businesses, setting the stage for long-term growth in the B2B space. For me, this project was more than just a website rebuild—it was about helping an entrepreneur refine and grow his business. Seeing the shift in direction and the confidence it brings has been incredibly rewarding.

Looking to refine your digital presence? Let’s create something amazing together!