Collaboration with Solex Laperre

A modern approach to vintage mopeds

Combining the charm of vintage mopeds with a modern mindset, offering sales, rentals, and a passion for quality on every ride. This focus truly sets Solex Laperre apart from the competition. When Louis reached out, they needed more than just a photo shoot. They wanted an end-to-end solution for their digital presence and on-site branding.

About Solex Laperre

Solex Laperre specializes in vintage mopeds and other unique vehicles. Whether you’re looking to purchase your own nostalgic two-wheeler, rent one for the weekend, or have one and is in need of maintenance or a full restoration, Solex Laperre delivers an experience that stands out from the crowd.

Key Services:

• Offers both sales and rentals of distinctive mopeds
• Offers maintenance and full (custom) rebuilds
• Strives to give customers a seamless and enjoyable riding experience
• Just sharing the love for vintage mopeds

The Project Scope

Over the past few months, I collaborated closely with Solex Laperre on several fronts:

• Photography: Capturing sales pictures of their mopeds and vehicles, highlighting the unique style and details that set Solex Laperre apart.
• Social Media Assistance: Developing strategies and creating engaging content to grow their online community.
• Website Support: Managing updates to the webshop, ensuring new mopeds are effectively showcased and easy to find.
• Banner Creation: Designing a standout banner for their show stand to attract visitors and communicate their brand identity at events.
• Sticker Cutting: Producing custom stickers for rental helmets, adding a distinctive touch for customers on the go.
• Advertisment: Setting up Google Ads to promote their rental services, with plans to refine and expand these campaigns for sales in the future.

The Process & Approach

Photography: Focused on the mopeds’ unique retro design and modern features, delivering high-quality visuals for their website, social media, and marketing materials. Captured both static shots of individual vehicles and lifestyle imagery that showcases the riding experience.

Social Media Strategy: Reviewed their existing channels to identify improvements in posting frequency, engagement tactics, and brand storytelling. Created a cohesive feed and messaging style that highlights the fun, nostalgic spirit of Solex Laperre while informing followers about sales, rentals, and events.

Building on this, we even created an instructional video for prospective renters:

Website & Webshop Updates: Optimized product listings with fresh imagery. Ensured an intuitive user journey for customers looking to rent or purchase mopeds. Also taking away the work from Louis makes room for him to focus more on the business.

Banner & Sticker Design: Crafted an eye-catching event banner that resonates with the brand’s vintage-modern aesthetic. Produced helmet stickers to give rental customers a memorable, branded experience and drive brand recognition.

Key Features & Highlights

Engaging Product Photography: Showcases each moped’s character and encourages potential buyers.

Consistent Branding: From social media visuals to banners and stickers, every element aligns with the Solex Laperre identity.

Online Assistance: Taking away the hassle of keeping the webshop up-to-date makes more room for Louis to focus on the business.

The Outcome

Since working together:

• Solex Laperre’s social channels now showcase higher-quality visuals and more consistent branding, leading to better audience engagement.
• Captivating high-resolution photos and up-to-date webshop have made the buying and renting process smoother and more appealing.
• The banner and stickers have helped Solex Laperre stand out at events and give a professional, branded touch.

Looking Ahead

With these foundational pieces in place, Solex Laperre can continue refining their digital presence. Future steps might include expanding their content strategy, exploring new online marketing channels, or even adding more interactive features to their website—ensuring their brand remains as dynamic as the rides they offer.

Conclusion

Working with Solex Laperre is an exciting journey that combines my passion for photography, design, and all things digital. Their vintage-meets-modern approach to mopeds, coupled with a focus on quality, makes each project phase both challenging and fulfilling.

If you’re looking for a one-stop partner to handle photography, online help, and digital marketing, let’s chat! I’m here to bring your vision to life.